More than a site.
You get
calls, leads, and growth
We started by building for ourselves. Now, we help service businesses across the country launch sites that work harder than they do—capturing leads, building trust, and scaling results automatically.
Meet Jordan Gallardo
I co-founded BluEdge Studio after seeing how much of a difference a good website made for our own service business. At BluEdge Pools, I focused on the copy, layout, and overall feel of the site—and it actually started bringing in leads.
That’s what got the idea rolling. If we could make it work for us, why not help other business owners do the same? Alex and I built out a simple, repeatable process that didn’t require a bunch of tech knowledge or wasted time.
These days, I handle the front-end side of things—making sure every site is clear, easy to use, and actually helps people understand what you offer and why it matters.
My job is to help turn your website visitors into actual customers.
Meet Alex Laymon
I’m one of the co-founders of BluEdge Studio. My role’s always been the tech side of things—building the websites, setting up the backend, automating what we can, and making sure everything stays fast and reliable.
It all started with BluEdge Pools. I built the original site and systems just to keep things running smoothly for our own business. But once we saw how well it worked, Jordan and I realized it could help other people too.
These days, I focus on keeping the websites we manage running clean and smooth in the background—handling the speed, the uptime, the structure, and whatever else is needed to keep things solid.
My job is to get the site up quickly, make sure it stays up, and maintain it so you don't have to do a thing.
From Pool Company to Web Studio
BluEdge Studio didn’t start as some big tech idea—it came out of running our own service business. We had a pool company called BluEdge Pools and just needed a site that could bring in leads and make day-to-day stuff easier.
So we built one ourselves—and it actually worked. Then we started noticing how many other companies either didn’t have a site at all, or had something that barely loaded or explained what they did.
That’s when we realized the real problem: most business owners don’t have time to mess with websites, and most designers don’t really get how service businesses operate. So we shifted gears and started BluEdge Studio.
Now we help other service businesses get online fast, look professional, and start seeing results—without having to worry about any of the tech.
Our Core Values
These principles guide how we build, how we support, and how we show up—for our clients and for their customers.
We Care About the Work
Every project gets our full attention. We take pride in clean builds, real results, and a smooth process from start to finish.
Strategy Before Design
Looks matter, but results matter more. We start with business goals, then design around what moves the needle.
Practical Innovation
We don’t chase shiny tools. If a new idea improves performance or cuts friction, we’re on it. If not, we pass.
People Over Projects
We’re not here to win awards—we’re here to help people run better businesses. The relationship matters as much as the result.
Built for Stability
We build for the long term. Fast load times, strong security, reliable uptime—without you having to babysit your site.
Quick and Consistent
We communicate clearly, move fast, and finish what we start—without making things complicated.
You’re Busy Running a Business.
We Run the Website.
No logins. No plugins. No headaches. We handle the tech, the updates, the speed, and the security—so your site works 24/7 while you focus on what matters.
Frequently Asked Questions
How our stack delivers real results—and why we don’t just “build websites.”
What tech stack do you use?
We build fast, responsive sites using modern HTML, Tailwind CSS, and lightweight JavaScript. Hosted on Hostinger's global CDN with automatic caching, uptime monitoring, and SEO-structured markup out of the box.
Is this just another brochure site?
No. We structure every page around conversion logic—clear CTAs, benefit-driven copy, no fluff, no feature bloat. Plus, we install tracking tools (GA4, Meta Pixel, Heatmaps) and build funnels ready for A/B testing.
How do you know it actually works?
We build based on data from hundreds of service-industry conversions. Our stack is optimized for load speed (<1s), mobile-first interaction, and semantic SEO. Clients report increased lead quality and retention.
Can I track performance and optimize?
Yes. We install Google Analytics, Search Console, and offer optional A/B testing. Every site is built to iterate—so your site improves as your business does.
What if I don’t know what converts?
You’re not expected to. We guide you through content structure, value framing, testimonials, and CTA placement. No guessing—everything’s based on proven frameworks and tested layouts.
What happens after launch?
We don’t disappear. We host, update, secure, and monitor everything—so your site stays fast, safe, and problem-free. Think of us as your permanent web team, not a one-time project.
Results may vary. While our design and SEO strategies are backed by industry data and best practices, BluEdge Studio does not guarantee increased revenue or lead volume. All services are provided as described.
A Website That Performs Without You Lifting a Finger
From design to hosting to updates — we take care of everything, so your site always looks great and works hard in the background.
Want to talk it through? Book a call — no pressure, just clarity.